Emerging Leader Spotlight: Roberta Cruvinel

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Every month we ask an emerging leader we admire to share what she is doing to take the lead in her career. We invite her to share how she achieved her current position, what obstacles she encountered on her climb, as well as tips for how to be a rising woman of influence.

This month we shine the Emerging Leader Spotlight on Roberta Cruvinel, Technical Sales Manager at PayPal in São Paulo, Brazil. 

Roberta Cruvinel emerging leader Feb 2015Favorite leadership quote:  “If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams

What is your leadership style?

During my career, my leadership style has been ever-changing. To me, being a leader means always developing. Today, I’m a listener for ideas. I have a brilliant, young team working with me and I love to hear their thoughts, help shape them, and promote the person and his or her idea.  I also think it is important to teach or create channels for your team to learn new technologies, methodologies, business behaviors, languages and others.

For me being a manager who is also a team member is a great way to demonstrate to the team that I am a colleague and not just their “boss”.

What professional accomplishment have you achieved in the past year that you are proud of?

Prior to working at PayPal, I ran three companies all at the same time. One was health clinic, the other a regional content web site, and the third a software development company. I started when I was very young, and it was a huge challenge.

Each company had its own set of “rules”. When working with the health clinic, I learned how to manage a multidiscipline team along with a huge volume of clients at the same time.

With the regional content web site I learned how to present many kinds of content in different forms of media and also how to profit from advertising.

The biggest challenge, I would say, was having my own software company. I was more comfortable with production than selling services. It was quite the adjustment for me to feel comfortable with the sales aspect of the job.

Although it was quite interesting getting to learn how to run all three different businesses, in the end I sold the companies and returned to working for someone else.

What steps are you currently taking to improve yourself, professionally?

For me studying is never enough. I have been studying new languages, new technologies and also how to be a better leader, how to influence, and at the same time build a positive and productive work environment.

An important part of my leadership development is networking. I’m always looking for feedback from myself and others as to what my next steps might be, and I frequently think about what I need to learn or develop to reach my new goals.

Discipline is key to growing my leadership skills.


Here is Roberta’s LinkedIn profile, if you would like to connect directly.

Ann Roushar

Ann joined Women’s Leadership Coaching, Inc. as Operations Manager in 2011. Her background is in events and program management, however, with the launch of Be Leaderly, Ann has discovered a new passion for the communications side of the business, including blogging, social media and graphic design. Ann’s vision for this blog is to make it a “must have” resource for women in business, a virtual space where women can feel comfortable about sharing their career wins, woes or worries. Follow @ann_roushar on Twitter.

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