Be Famous For Something! What’s Your Personal Brand?

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Years ago, in one of my first leadership webinars, I interviewed a woman who was the general manager of a large business division of a global software company.

Early on in her career, as a recent graduate hired into a consulting firm, she had set about building a wide range of skills and strengths. She proceeded with that plan, until a mentor gave her some uncommon advice: “Be famous for something. Know your claim to fame.” Taking her mentor’s advice to heart, the future GM threw out her original strategy and focused on developing one core strength: building great customer relationships. And just as her mentor had predicted, that strength catapulted her from an entry-level role to the top of her firm, as a partner. Ultimately, she became GM in charge of a large slice of her current firm’s technology business.

What’s your claim to fame?

Building a personal brand for yourself means figuring out what you want to be known for, sharing your knowledge, and going out and making a name for yourself.

Why bother? Well, your goal in building a unique, distinctive personal brand is to have people tap you for the types of roles, assignments, projects or tasks that you want more of, not less of, in your career.

Want to arrive at work every day feeling energized and motivated? Cultivating a strong personal brand is the key to carving out a career path where you get to do work you genuinely enjoy doing, while utilizing your strengths and providing a much-needed service to your company.

Developing a personal brand takes time and effort, but it’s worth it. If you want people to know who you are and what you stand for, take control of your personal story. It may mean the difference between an unfulfilling role and a rewarding career.

Ready to get to work? Watch my video on taking charge of your personal brand.

Jo Miller

A leading authority on women’s leadership, Jo Miller is a sought-after, dynamic, and engaging speaker, delivering more than 70 speaking presentations annually to audiences of up to 1,200 women. Her expertise lies in helping women lead, climb, and thrive in their corporate careers. Jo has traveled widely in Europe, North America, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for women’s leadership conferences, women’s professional associations, and Fortune 1000 corporate women’s initiatives. Jo is founding editor of BeLeaderly.com. Learn more about her speaking engagements at www.JoMiller.net and follow @Jo_Miller on Twitter.

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